VICI  (latin: “to conquer”)

Throughout time, there have been many prominent leaders of communities, but the great Julius Caesar stands out as a gold- medallist of mankind. The VICI Brand originated from one of Caesar’s most famous triumphs.

Julius Caesar (100BC-44BC) was a Roman military and political leader whose conquest of Gallia Comata extended the Roman world all the way to the Oceanus Atlanticus and introduced Roman influence into modern France. Caesar fought and won a civil war which left him the undisputed master of the Roman world, and began extensive reforms of Roman society and government.

Caesor was elected quaestor by the Assembly of the People in 69BC, at the age of 30. He drew the lots and was assigned with a questorship in Hispania Ulterior (a Roman province roughly situated in between modern Portugal and southern Spain)

On his return to Rome, Caesar pursued his judicial career until his election as curule aedile in 65BC. The functions of this office were similar to a present day mayor and included regulation of construction, traffic, commerce and other aspect’s of Rome’s daily life. It was also a dangerous office because it included the organisation of the Roman games.

After spending the first months of 47BC in Egypt, Caesar went to the Middle east, where he annihilated King Pharnaces II of Pontus in the battle of Zela; his victory was so swift and so complete that he commemorated his triumph with the words VENI , VIDI, VICI –

“I came, I saw, I conquered”.

The VICI company has borrowed one of Caesar’s most famous words, and has established an all conquering range of swimming products.