The VICI Story

Vici – pronounced “veechee”

The wholly Australian owned Vici Brand has been created to enhance body contact with water. “Feeling the water” is an intrinsic past-time for all Australians, and the Vici label provides a new level of fun and success in aquatic pursuits.

You will be jealously admired wearing and using Vici products, as everything about the Brand has ignored convention, without compromising quality, integrity and reliability.

Many years of joy-filled experiences in the aquatics industry, have been incorporated in the Vici range, to provide a product list that is relevant, and captivates both the present and the future.

Although the word is diminutive in size, the Latin translation of Vici means “to conquer”.

Vici has already supported the Royal Life Saving Society in Queensland and several other swimming academies, in fostering the pursuits of their swimming and lifesaving alumni.